Digital Marketing Strategy
When building a marketing strategy, it is important to first understand your customer and their online behaviour and touchpoints. Based on the customer journey we seek to create positive brand communications and interactions. Most importantly will give you the direction to take your brand to the next growth phase outlining the channel mix that will enable to achieve this.
Paid Search
Gain strong visibility, at the right time and in front of the right audience
Paid Search is one of the most important channels in your marketing mix for driving important KPIs: whether it is traffic, sales or leads for your business.
We aim to develop a robust PPC strategy and execution that ensures we are generating the best return for your spend. Our approach is to make sure that every click counts by targeting the right customers.
Our expertise has seen us running campaigns on Google Search, Microsoft advertising, Google Display, Shopping and YouTube. This allows us to help ecommerce brands grow revenue profitably and our B2B clients grow and nurture highly qualified leads.
Display Marketing
Generate brand awareness through display advertising.
We view Display as a great channel for reaching customers at the top of the purchase funnel and assisting them through their journey. By positioning your brand and product in front of prospects you build awareness and stimulate demand for your product or service. With the rise of programmatic and clever use of data this channel is becoming more effective in reaching the right audience at the right time!
Paid Social
Stimulate demand and engagement for your product
This is one of the most exciting and dynamic marketing channels in the market. Get the balance of technical, audience targeting and creative right and the return on advertising can be extremely successful!
Our expertise in this field can provide a multitude of services from conducting a full audit of you existing activity, building accounts and strong foundations, or providing a fully managed service.
We work with a collection of Brands from various industries on platforms including Facebook, Instagram, LinkedIn, Pinterest and TikTok.
Affiliates
Drive cost effective sales through online partnerships
Approach: Affiliates do not only generate awareness for your brand and product, they drive cost effective sales. We have experience working with various affiliate networks and will devise a robust affiliate strategy and payment model to attract relevant affiliates who will cost drive effective sales.
Our expertise has seen us working with various industry well known platforms. With quite a saturated market of all kinds of Affiliate platforms it sometimes can be quite confusing which platform is right for your Brand. We will help you identify the best programme based on your Business goals.
Campaign management
Utilising data to optimise campaigns and drive performance
Approach: Effective campaign management starts by understanding what is working and what isn’t. We set out KPIs at the start of every campaign and consistently optimise campaign to make sure we achieve our goals. Our expertise in utilising a variety of advertising platforms such as Google ads, Search 360, Microsoft advertising, AMS and Facebook business manager enables us get underneath the skin of your business and understand which data points matter the most in order to drive customer acquisition.
