Comvita

Background

Comvita one of the leading brands in UMF certified Manuka Honey was looking to partner with a leading affiliate network with the aims of driving traffic, building new business partnerships, increasing revenue and raising brand awareness.  

Challenge

Fraiche was tasked with recommending the most relevant affiliate network to deliver on their Goals and develop a strategy for reaching out to business partners.  

Strategy

Being channel agnostic a thorough review of the market was conducted to select the right network. Once AWIN was selected as the best partner fit, an in-depth publisher analysis was conducted to find audiences that would work well for Comvita. 

Execution and Optimisation 

A focus on reporting and analysis helped us understand which partnerships had the potential to grow further. This led to the development of a growth testing strategy, and a flexible approach to adapting campaigns to find the sweet spot of what worked for the brand. 

Various promotional strategies and be-spoke incentives were also implemented to consistently optimise performance.

Results

Affiliate partnerships drove one of the strongest conversion rates across the channel mix at 8% and delivered month on month growth of 5%